Olfactory Brand Hotel Ábaco Altea

olfactory brand

Every place has a unique aroma: the smell of salt from the beach, the smell of wet earth at dawn in the mountains, the smell of your parents' house, your favorite restaurant, your favorite person... Smell is one of the most difficult memories to erase from our minds and it stays with us for life. At Hotel Ábaco we know the importance of scents, that is why we have created our own olfactory brand and, in addition, you will also have the opportunity to create your own in a workshop at our hotel.

What is the odotype or olfactory brand?

Just as a brand's logo is used to identify it quickly and visually, its odotype or olfactory mark is used to recognize it through smell.

A brand's scent must be unique and aligned with its values and what it wants to convey to the public.

In addition, smell is one of the most difficult memories for human beings to forget and remains in the subconscious for a long time. 

Hotel Ábaco's olfactory brand

We have designed our odotipo or olfactory brand together with Raquel Navarroa renowned perfumer who has created hundreds of unique scents throughout her career.

We wanted our odotipo to make our guests feel comfortable and at home. A pleasant aroma that would welcome them from the moment they arrive and make them enjoy themselves and feel at home throughout their stay.

We worked hand in hand with Raquel in an exciting and emotional process, and we couldn't be more thrilled with the result!

New whims of our Boutique Hotel

Create your own essence

olfactory brand

Our experience creating the scent of Hotel Abaco has been so incredible that we want you to be able to live it too. Therefore, to our long list of whims we have added that of attending a workshop where you can create your own scent and have it forever.

What perfume can represent you better than one created by yourself?

Raquel Navarro will advise you and help you create a fragrance that includes all the notes of your personality. Another great option is to design a scent to permeate your home that has touches that represent your relationship with your partner.

If you want to live this unique experience, you must contact us in advance to ensure that our specialist is available.


These are baths with natural oils containing active ingredients that allow to achieve a specific result: tranquility, relaxation, balance...

These baths are accompanied with mineral salts, candles, roses and cucumber for the eyes to make it an even more pleasant moment. Three options are available:

  • Popea: also served with oat milk.
  • Eros
  • Hypnos

Plus, you can take these oils home to relive the experience over and over again.

Within our selection of treats for the sense of smell, we also have a pillow mist to enjoy sweet and delicious dreams.

We hope you found this article about our olfactory brand interesting. If you want to know the rest of our whims, click here here.

Comments are closed.